THE BEAT FESTIVAL

Stockholm, Sweden

The inaugural BEAT Festival held at the Tele2 Arena was a festival of storytelling from the NENT Group. The arena featured three stages for music, sports and entertainment with a non-stop line-up of live performances and talk shows from actors, directors and sports stars. Artists included Veronica Maggio, Mabel, Jonas Blue and Sandro with talk-shows by stars such as actor Peter Stormore, nine-time Le Mans winner Tom Kristensen and ice hockey legend Niklas Lidström, widely regarded as one of the greatest defencemen in NHL history. Surrounding the stages was all kinds of fun and games with stage sets, interactive exhibits and screening rooms leaving 2000 NENT staffers with a day they will never forget.

Agency: Playroom. Roles: Creative Director.

Video by Robin Boe and Maja Moan / Photography by Killian Munch