SONY AT IFA, 2008-2011
BERLIN, GERMANY
Sony's booth at the world's biggest consumer electronics show in Berlin, Germany from 2008 - 2011.
60,000ft2, 4000 products and over 300,000 visitors, the space was used to launch many key new products through press conferences and live shows.
Agency: FreeState. Roles: Various over several years including Press Conference Producer, Live Producer and Showcaller.
