SKY BACKSTAGE AT THE O2
LONDON, uk
As a reward to their customers, Sky created Sky Backstage at The O2 - a permanent 5m brand experience. All that is required to enter is a Sky subscription and you and your friends can enjoy some backstage privileges. The 'gallery' area is used as an entrance point and is regularly changed to showcase new Sky product offerings. Upstairs, Sky Backstage is a fully functioning bar and restaurant for 750 people. The bar also contains a few treats - a make-up area, a video karaoke booth, an interactive pool table and some specifically commissioned interactive art - fun for all the family.
Agency: RPM. Role: Project Director.
