SELFRIDGES EVENTS

LONDON, MANCHESTER AND BIRMINGHAM, UK

A selection of images from various events for Selfridges department store in the UK. Part of a long-term plan of turning the store into a destination with a constant stream of engaging events and in-store activities ranging from concerts and meet and greets, to store openings, collection launches and seasonal celebrations.

Highlights included building a Helter Skelter in the London store over Christmas 2005, creating a cinema in the car park plus month-long festivals such as Selfridges Brasil 40 Degrees and Bodycraze. The work also included store launches at Manchester Ardale and Trafford Centre along with the launch party for Future System's landmark Birmingham store and many fashion and beauty events including the brand launch of Love Kylie and Rocawear.

Agency: Timebased. Role: Head of Events.