Phantom GX Erling Haaland

Erling Haaland Projected onto waves, for real! Commissioned by Nike Football, we were asked to bring Erling Haaland back to Norway to celebrate the launch of the new Phantom GX Elite.

The result, a series of projections that interact with coastal rock formations and powerful rolling waves, portraying Haaland as an unstoppable force of nature over the Norwegian landscape. All shot in camera, the team traveled by boat to remote locations, carrying one ton of equipment by hand over rocky terrain to explore the exposed coastal landscapes of Norway.

Agency: Initiative. Role: Production Manager.

Photography: Lars Kovald.

Film credits:

Client: Nike Football
Agency: Initiative
Executive Producer: Daniel Postelthwaite @danpos23 Producer: Helen Dulay @DJhellyhell
Director / DOP: James Medcraft @jamesmedcraft_dop Local Production Co: @storywell.no
Camera Operator: Matt Watt @shotbymattwatt
Drone Operator: @larskovald @Rubensoltvedt
Grade: Matt Turner @absolute_post
Audio: Sebastian Oliwa @oliwa.audio
Media Server Operator: @studiojacksontayler Projection Rental: @creative_technology_no
Rope Safety Team: @climbworks.se