MINI X MORAG MYERSCOUGH

LONDON DESIGN FESTIVAL, uk

To celebrate the launch of the new MINI Electric, Wasserman enabled the iconic car brand to partner with artist Morag Myerscough to create a special project for the London Design Festival.

Shoreditch Electric Light Station provided the setting for this unique piece entitled ‘Nice to Meet You Again,’ The experience offerred an exciting new insight into the brand's vision for the future, while celebrating the power of human connection and the transformative potential of unity, bringing MINI’s Big Love attitude to life. The installation was open to the public for four days during London Design Festival including a late night opening and closing party. Throughout the week visitors had the opportunity to take part in workshops, listen to talks, enjoy refreshments, and explore the installation.

The campaign also included a Retailer event in the same venue just two days before the sculpture went live. For this event we invited 360 nationwide MINI retailers to be the first to see the new cars at a specially arranged conference and evening party.

Agency: Wasserman. Role: Production Director.

Photography credits: Nick Reeve, Paul Fuller.