KIT KAT CROSSY ROAD

DIGITAL CONTENT

We offered YouTube stars Tbjzl and Miniminter a break from their daily routine by giving them the chance to play the most popular mobile game of the year. This time for real.

This low budget film became the third best performing YouTube ad of 2016.

Agency: J. Walter Thompson. Role: Creative Director.

Kit Kat Crossy Road - Case Study

Two of You Tube's most popular stars, one frog costume, one chicken costume, one ridiculous stage set. 10m views.