HSBC MOBILE STUDIO

VARIOUS CITIES, UK

To help teach customers about HSBC’s smartphone banking services, and to reach a younger audience, we created a touring studio at which visitors could create their very own phone case designs.

The HSBC Mobile Studio initiative invited people to design one-of-a-kind smartphone cases with the help of five renowned graphic designers, who were present on-site to offer their expertise and tips. Guests were able to choose a design, alter its scale or rotation and add their own words onto it. Designed and printed on the spot, the cases were free-of-charge and completely unbranded - a simple gift that generated increased brand awareness at feel-good events around the UK.

Agency: J. Walter Thompson. Role: Creative Director.