CHANNEL 4 - 25TH ANNIVERSARY

LONDON, UK

Channel 4, the pioneering and groundbreaking UK television channel, chose to celebrate their 25th anniversary in spectacular fashion by installing a huge 3D model of their iconic, exploding logo outside their central London office in Horseferry Road. “The Big 4”, an installation designed by Freestate and created in collaboration with Mike Smith Studio and Atelier One, invited artists such as Nick Knight, Mark Titchner and El Anastsui to decorate it’s 15m high frame. The same year, over 900 staff joined a cebration event at The Royal Opera House in London.

Agency: FreeState. Role: Producer.