ASTON MARTIN GLOBAL REVEAL

LONDON, UK

An iconic car deserves an iconic reveal. The Roundhouse in London was chosen for the global launch of the Aston Martin DBS Superleggera. Taking cues from the design of the car itself, the space was transformed with lighting, sound and moving image to host this memorable and much talked-about automotive event.

Agencies: Prism and J. Walter Thompson. Roles: Exec Producer.

Photography: James McCauley.