AMINAKA WILMONT AT LFW

LONDON FASHION WEEK

When up-and-coming design duo Aminika Wilmont won Fashion Fringe, Tom offered to produce their debut London Fashion Week Show for free, hoping the exposure would be mutually beneficial. The only show to get more column inches in Vogue that week was Vivienne Westwood. 

Read the Vogue review here, extract below:

Extract from the Vogue review:

“WHAT a difference five months makes. Not to the talents of the design duo behind Aminaka Wilmont - they did, after all, emerge victorious from September's Fashion Fringe contest, instantly winning them the backing of industry high-fliers such as Tom Ford, Christopher Bailey and Natalie Massanet - but to the sheer professionalism and scale on which they found themselves being able to work to produce and showcase their autumn/winter 2008-9 collection, Vector XXY.

Maki Aminaka Lofvander and Marcus Aminaka took inspiration "from the emergence of vector graphics and the cult movie Tron in the Eighties" for their first on-schedule solo offering, our show notes explained, adding: "The cut-to-death design arose from how this enabled computer programmers to create three-dimensional shapes within a two-dimensional environment with unthinkable sharpness and precision."

Uh-oh. But just when we worried a high-brow concept was about to poison our opinion of the collection to come, the lights dimmed, and the show opened with a laser show against the back wall of the catwalk in the BFC tent.

As the first model took to the runway, the laser continued to trace its designs on her, until the lights went up, the laser was cut and the model strode out, the laser-beam path etched onto her uber-mini, sleeveless dress. That certainly caught the imagination of the crowd...

...Following their spring/summer 2008 collection for Fashion Fringe, we were already convinced Aminaka Wilmont was going to be big news and today's show only served to strengthen our suspicions; watch this one run and run.”