ADIDAS X SOLE DXB 2023

DUBAI, UAE

Sole DXB is an annual footwear, music, art, and lifestyle festival that takes place in the Design District of Dubai, UAE. The 2023 edition was celebrating 50 Years of Hip-Hop and adidas, together with Jack Morton, designed a two-tier activation space that took its inspiration from the basketball courts and streets of New York. Inside, guests enjoyed an exhibition of hip-hop culture, interactive activations, talks and live performances from both local and international DJs, we well as a balcony bar that overlooked the main stage. This year’s headliners included Busta Rhymes and Big Daddy Kane.

Agency: Jack Morton. Role: Production Director.

Film and aerial photo credit: Sole DXB